Here is the first in a series of articles written specifically for artists. These articles will help you to better maximize your potential as an artist and to help better present what you do.
More Than Music
We’ve all been to a show with merchandise tables lined up as far as the eye can see. How many of them can you distinctly remember out of the hundreds you’ve seen? One? Two? Maybe three?
Creating an experience for the fan is important and can be the one thing beyond an awesome stage performance that will win them over. Personally, I am more apt to like an artist when they are personable off the stage. If the music is fresh and they don’t have time for a fan that is trying to support them… it’s a turn off. With that said, here are some things you can do to enhance the pre/post show experience for fans and to really maximize that time.
Make it interesting and eye catching – Capture fans attention because you have the most professional looking set up.
Brand yourself – Everything on your table and in your display should make an impression on the fan. What are you about? What does your music sound like? Can a fan glean this simply by looking across the way at your booth? If not, find a better way.
Clean and clutter free – Ever notice the best booths and those for the biggest artists are cleanly displayed?
Variety – Do you have more than just CDs? Offering cheaper priced items like pins, stickers and posters provide a way for more people to support you. Maybe they already own the CD and would like to support by buying other stuff. Do you have anything for them? What about the new fan you made that loves your music? Do you have a combo deal where they can save a few bucks and get everything?
Access – Often times you’ll have friends and fans that mill around the area. Find creative ways to make sure your table is inviting and easy to get to. Sometimes a pile of people right in front may discourage some fans from even approaching.
Interaction – It’s nice to have some activity going on. Maybe a laptop set up playing some footage or a music video. Do you have a way for fans to join your email list? Do you have a flyer with your website and social media links on it? Find ways to capture peoples attention and to help them stay interested and connected long after the show has ended.
Be available – Be around your table and be available. Friendliness and patience can go a long way. Eye contact, smiles and time for photos can make a significant impact on your fans impressions of you.
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